Our Team

Meet the Swivel Team.


Mark Knowles



Mark Knowles is President and CEO of Pixelsilk, the SEO friendly CMS. Mark applies his industry knowledge, management, sales and marketing expertise to lead the ground-breaking Pixelsilk team. In 1985, he started his career in information technology and has been instrumental in the development of more than 2,000 websites ranging from brand support and sales vehicles to elaborate back-end intranets and ecommerce storefronts.

Mark enjoys working with people and helping companies solve problems with their use of technology. He has worked on many software projects in the last 25+ years. Some of the clients he has had the pleasure of working with are Jeld-Wen, PacifiCorp, Premera, Multnomah Publishers, Bend Research, adidas Golf USA, Utah Power & Light, Les Schwab Tires, and many others.

If you have a chance to meet him, you’ll immediately see his true passion for SEO and web marketing. He serves as editor-in-chief for the History of SEO where he interviews SEO comrades to learn and share their unique stories with visitors.

Mark is based in Bend, Oregon with his wife and two daughters. You can find him at Pixelsilk or LinkedIn.

Marketing Geek

Shannon Hinderberger

Marketing Geek

Marketing Content Creator

Shannon is a marketing geek at heart. She’s been writing web content and blogging before it was even cool to do. She can be found, blogging about going green, listening to the wonderful sounds of Wilco and exploring Central Oregon with her two kids, Benjamin and EmmyLu and husband Brian.

Aaron Fry

Human Server, Fry

Since its inception, Swivel (formerly known as Bend WebCAM) has been the most legitimate of the myriad excuses I have come up with to prioritize adventure, mayhem, heavy musing, spontaneous dancing, art, deep transcendence and general tomfoolery ahead of anything that might be mistaken as “work” or especially work-related “training.” And while living in Bend makes it easy to do all of those things 24/7, when they happen at Swivel it’s like they’re still legitimate. You know what I mean? Maybe not. Guess you had to be there.

Digital Marketing

Jessica Seidel

Digital Marketing

Louder Than Digital

Jessica has been providing marketing and strategic management consulting for 15+ years. She has vast experience implementing outsourced marketing services and digital marketing campaign management with a wide variety of industries.
Jessica currently is the V.P. of Client Services for Louder Than Digital, where she is responsible for managing client delivery and communication for large and small businesses. She guides her digital marketing teams through campaign strategy planning, creative design and tactical execution.
When not analyzing data and launching creative marketing campaigns, you can find her at home, in beautiful Bend, Oregon, with her husband, teenage daughter and two beloved dogs.

J.C. Nore

Founder Connexion Printing Consultants

It’s entirely possible that J.C. is a double agent. As the founder of Connexion Printing Consultants, an agency that specializes in helping it’s clients put ink on paper, his foray into the digital world that is Swivel over the last several years just doesn’t make a lot of sense. Oh sure, he’ll tell you that SEO, social media, SEM, graphic design, content strategy and print are all part of a vibrant spectrum that all serve a greater communications goal. He’ll tell you that in his primary roles as a client advocate, he strives to place everyone in the most optimal position to get their message to their audience. He’ll insist for hours that he wants to understand more about the ever changing world of digital communications so his firm can be a true value added partner to its clients. But, for some reason we just can’t shake the feeling that he’s just biding his time, waiting for the perfect time to pull out the wires, crash the main frame, and force us all to use the phone book again.

Community Builder and Communications Nerd

Stephanie Spalding Bilbrey

Community Builder and Communications Nerd


Stephanie brings communications, promotions and event planning experience for profit and non-profit sectors to the team. She has a significant amount of arts marketing experience working in the diverse field of performing arts. Stephanie identified and cultivated new audiences using social media, community partnerships and is a communications crusader at heart. She deeply enjoys community outreach to better understand marketing strategies as well as programming. Stephanie has a degree in Business Management from the University of Louisville, is a graduate of Ignite Leadership Louisville and served on the program committee for Central Oregon AdFed. She enjoys discovering new places to eat and hike with her loving husband and over-privileged dog as well as stay close to her Kentucky roots through anything Bourbon.

Marketing & Event Coordinator

Sadie Rae

Marketing & Event Coordinator


Sadie Rae is a Social Media Specialist at Smartz, a digital marketing agency based in Bend, OR. She primarily plans and executes effective social media strategies while staying “in the know” on all new trends, changes, and applications in the online social realm. Sadie is also knowledgeable in reporting and analytics for social media campaigns and is experienced in tracking brands’ social media efforts.

Creative Business Consultant and Coach

Kecia Kubota

Creative Business Consultant and Coach


Kecia Kubota is a Creative Business Consultant and Coach. Her passion is helping entrepreneurs and small business owners to discover how to make their passion a viable, sustainable, and profitable venture. She has a Masters Degree in International Affairs, with an emphasis on intercultural management and training and has spent 10 years in the photography industry working alongside her brother to grow his business from three people in the garage to a 25-employee multi-million dollar company. He was the “Idea Guy.” She was the “Make It Happen Seesta.”

Kecia loves working with people in the HOW stage: After you’ve figured out WHAT your passion is, and you have defined WHO you are through creating a brand, now we are into HOW to create systems for efficiency, play to your individual strengths, find allies to downplay your weaknesses, and instill habits that can make you successful every day. That is the essence of Groove Consulting: Helping achieve your goals with stylish ease.