Schedule

Plan your Swivel Conference Experience.

The Who’s Who and When’s When

Attracting some of the industry’s most dynamic movers and shakers, Swivel weaves together a program that covers the full 360-degree marketing spectrum. Whether you’re a designer, an optimizer, a developer, a writer or a strategist, Swivel can get you moving with three different programming tracks. Check out the stellar lineup of speakers!

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Sunday, October 7

7:00 PM - 9:00 PM @ Crux Fermentation Project
Category: Party,

Monday, October 8

Registration / Check-in

8:00 AM - 8:30 AM @ Regal Cinema
Category: Registration,

Registration check-in starts at 8:00 am and is at the Regal Cinemas in the Old Mill District.

Akvile Defazio

Stand out with Video in a Sea of Static Images

Presented by: Akvile Defazio,

8:30 AM - 9:20 AM @ Regal Cinema
Category: Keynote, Marketing, Social Media,

Status quo have you yearning for more? Stand out among your competitors and the stillness of news feeds with Facebook and Instagram video ads. Discover how to set your metrics in motion with tools, tips, and tactics and find inspiration from Akvile DeFazio of AKvertise, Inc. as she shares risk taking measures to level up your marketing campaigns.

Jasleen Kals

When Your Company's Content Strategy Supersedes Google - or Does It?

Presented by: Jasleen Kals,

9:20 AM - 10:10 AM @ Regal Cinema
Category: Creative, Keynote, Marketing, Website,

Content Marketing is a highly sought after discipline that embodies 5 core disciplines: Editorial, Brand Marketing, Content Strategy, Content Writing & Digital Marketing.  Without each of these, the Content Marketer will not find success.

Jasleen made a transition from Digital Marketing to Content Marketing and learned very quickly what it means to be a true Content Marketer.  As an SEO focused Content Strategist, She had to de-prioritize (and yet prioritize) Google with a 3x traffic goal hovering above her head. Did she achieve this balance? Join Jasleen while she takes you through her journey of successes, failures, must-haves, have-nots, and an overall experience that will define the way she approaches Content Marketing for the rest of her career.

20 Minute Break

10:10 AM - 10:30 AM @ Regal Cinema
Category: Break,
Larry Kim

10 Facebook Messenger & Chatbot Marketing Hacks of All Time

Presented by: Larry Kim,

10:30 AM - 11:20 AM @ Regal Cinema
Category: Keynote, Marketing, Social Media,

In his keynote, MobileMonkey CEO, Larry Kim, will help you navigate this exciting new communication channel with a focus on Facebook Messenger marketing. You’ll get tips and tricks to help you build a contact list, chat blast your blog or video content, and improve engagement with your prospects and customers.

With 5-10 times the open rates and 10-20 times the click rates, learn how Facebook Messenger (and marketing to customers via messaging) is the growth marketing hack for the next decade.

John Mueller

Live from Switzerland: John Mueller of Google

Presented by: John Mueller,

11:20 AM - 12:10 PM @ Regal Cinema
Category: Keynote, SEO, Website,

In this keynote, we’ll have Google’s very own John Mueller join us remotely from the beautiful mountains of Switzerland. He’ll start the session with a 2018 Google update. Learn what’s new with Google and what you should be thinking about for your website 2018 (and beyond). After we’re all current, we open up the floor with a live Q&A. This is your chance to ask Google candid questions about best practices and what’s important in 2019.

We have one more… well really five more “must be here” opportunities for you:

We are looking for five interested parties for a private “one-on-one” consultation with John Mueller. Your 10 minute, private session will begin immediately after the Swivel auditorium Q&A. This is your chance to speak directly to Google’s number one webmaster evangelist about your specific issues. Yeah, we agree… this is pretty cool. Just sign up here if you are interested.

Lunch in the Old Mill District

12:10 PM - 1:30 PM @ Lunch in the Old Mill
Category: Lunch Break,

Follow your palate to the Old Mill District and find lunch options to enjoy! Outside dining is plentiful in the Old Mill District with most of the restaurants offering patio dining with Deschutes River views.

Restaurants in the Old Mill District

Christi Olson

Presented by: Christi Olson,

1:30 PM - 2:30 PM @ Regal Cinema
Category: Keynote, Marketing, SEO,

At Microsoft, Bing is the largest application of Artificial Intelligence (AI). Bing is accelerating the number of changes that it makes to both organic and paid search using AI – have you ever wondered how AI will affect your search campaigns and strategy? Join this session to walk through how Microsoft [and Bing] is using AI today and how AI is not only changing consumer behavior but how it’s changing marketing as the era of touch as a primary user interface is disrupted and we usher in the era of conversational AI.  Then we’ll identify what you can do to take advantages of these AI led changes.

After this session you’ll be able to:

  • – Describe how Microsoft is using AI to improve their search
  • – Understand the recent changes to Bing Ads and Bing that are using AI for Intelligent Search
  • – Use AI to identify and reach audiences based on intent
  • – Develop a content strategy for voice search and conversational AI

 

Jeffrey Preston

Lessons Learned from the Magical World of Enterprise SEO

Presented by: Jeffrey Preston,

2:30 PM - 3:30 PM @ Regal Cinema
Category: Creative, Keynote, SEO, Website,

Jeffrey has seen a lot of change as the senior manager of SEO at The Walt Disney Company. He’s been to infinity and beyond, lost and found Nemo, and built teams with faith, trust, and pixie. Dust. Join Jeffrey as he takes us on a retrospective, looks at the mirror mirror on the wall and shares the most valuable lessons of them all. You will learn the ups, downs, struggles, and victories from a special talent with a unique perspective. You might want to take notes so you’ll have something in writing in case he pulls any of those Jedi mind tricks on you. Seat belts not included.

20 Minute Break

3:30 PM - 3:50 PM @ Regal Cinema
Category: Break,
Kat Gordon

Why Culture is the New Creativity

Presented by: Kat Gordon,

3:50 PM - 4:50 PM @ Regal Cinema
Category: Creative, Keynote, Marketing,

Advertising Age magazine named Kat Gordon Visionary of the Year for 2018. Hear her vision of how creativity will have a historic breakthrough when we shift cultures to be truly inclusive. Rethink (and unlearn) everything you’ve ever heard about diversity and inclusion, transforming it from a box-ticking exercise to a culture-exploding opportunity.

The Shake Up Networking Party

5:00 PM - 9:00 PM @ Smartz in the Old Mill District
Category: Party,

These guys made this party possible: SEMpdx

Pixelsilk & Smartz Office:
450 SW Powerhouse Dr #429
Bend, OR 97702

Tuesday, October 9

UNConference

9:00 AM - 11:45 AM @ Hilton Garden Inn and Hampton Inn & Suites
Category: Creative, Marketing, SEO, Social Media, Website,

Swivel is so much more than a conference, its beyond a conference. So this year we’re going off script and trying something new. Part of the agenda will be dedicated to you in an UNConference format.

While keynote insights are important, we also know that everyone attending (you!) has great insights too. We’re turning the table and dedicating time for you to ask your burning questions about digital, marketing, social media, SEO and creative and get insights from your peers.

You may be asking, what the heck is an UNConference?

It’s a style of conference where the agenda is created by you, the attendees, in real-time. We encourage you to jot down your burning questions on sticky notes and add them to the BBQ (Big Board of Questions). Our trusty facilitators will then group questions by related themes. 12 sessions based on these themes will be created for you to attend on the morning of day two.

Specific questions answered by your own panel of professionals, including yourself!

UNConference 101:

  • – Topics and Agenda are set by attendees (you!)
  • – Whoever shows up are the right people
  • – Facilitator will only facilitate; not participate or influence the conversation
  • Law of 2 Feet: at any point you can use your 2 Feet to leave a session and join a different one – no judgement, no shame
  • Vegas Rules: what happens in a session, stays in a session. Everyone should feel comfortable to share their insights and trust that their insights won’t be abused
  • Disclosure: but you want to share these great insights with you team, well – you can! Just follow disclosure rules: Summarize (share a summary of the insights you learn, don’t copy verbatim); Anonymize (don’t share proper names of people or brands if they don’t want to be shared publicly); Attribute (attribute your learning to the Swivel UNConference).

 9:00 – 9:45 am

Social Ads – Audiences & Targeting

Facebook Targeting for Brand Awareness
Defining Audiences in Facebook Targeting
Social Targeting with 3rd Party Data
Pinterest Ads

Hilton Garden Inn:
Broken Top Room
Small Team / Companies, Big Impact

Maximizing Brand Reach with a Small Team
How SMB can Compete with Larger Brands with Large Budgets
How to Improve SEO with a Small Team / Budget

Hilton Garden Inn:
Mt. Bachelor Room
Google Analytics Web Report & Goals

Reporting on your Website Goals
Measuring Success
GA Dashboard, Account Setup, Data Insights

Hampton Inn:
Deschutes North Room
Customer Journey & Persona Research

Best Practices for Customer Persona Research and Identification
Resources for user Journey Research (in the context of sex, race, diversity, and socio-economics)
How Differentiate Marketing for Age Groups & Demographics (Specific to gen x, boomers, and seniors)

Hampton Inn:
Deschutes South Room
15 MINUTE BREAK

10:00 – 10:45 am

Build Social Following: New Biz, IG Contests

Cost Effective Ways to Grow your Social Audience
Build a Following on IG w/ Contests
Increase Reach & Engagement

Hilton Garden Inn:
Broken Top Room
Diversity Inclusion to Create Robust Brand

Creating a Robust and Sustainable Brand, Company, & Community
How are you Addressing your Workplace Culture?

Hilton Garden Inn:
Mt. Bachelor Room
Pay Per Click & SEO

Effectively Integrate your PPC and SEO
SEO and PPC Strategies

Hampton Inn:
Deschutes North Room
Voice Search & Google My Business

Best Practices to Optimizing your Google My Business Listing
How to Optimize for Voice Search

Hampton Inn:
Deschutes South Room
15 MINUTE BREAK

11:00 – 11:45 am

Social Hacks

Top Interactive Hacks on Social Channels
What gets Real Responses and Engagement

Hilton Garden Inn:
Broken Top Room
2019 Digital Marketing Goals & Opportunities

Have we “Capped-Out” Digital Marketing?
What is next for the Digital Marketer – Future Predictions?
Start Outlining your 2019 Goals

Hilton Garden Inn:
Mt. Bachelor Room
E-Commerce SEO Best Practices

What are Best Practices for e-commerce websites – SEO/Crawling/Anatomy

Hampton Inn:
Deschutes North Room
Improve Online Reputation

Top 10 Tips to Improve Online Reputation
How to Approach Negative Sentiment & Reviews

Hampton Inn:
Deschutes South Room

 

Lunch On Your Own in the Old Mill District

11:45 AM - 1:00 PM @ The Old Mill District
Category: Lunch Break,

Outside dining is plentiful in the Old Mill District with most of the restaurants offering patio dining with Deschutes River views. Follow your palate to the Old Mill District and find lunch options to enjoy!

Restaurants in the Old Mill District

 

Kevin Getch

The Complete Customer Journey Workshop

Presented by: Kevin Getch,

1:00 PM - 3:00 PM @ Hampton Inn & Suites
Category: Marketing,

In this workshop you’ll learn how to develop a comprehensive multi-channel marketing strategy that addresses the complete customer journey as well as how to leverage the right tactics for your business and ultimately how to maximize your return on investment. As long as your brain doesn’t burst before we’re done you’ll be leave this workshop equipped with the knowledge, resources & tools to take your business to the next level.

Sean McEntee

Make YouTube Your Newest Performance Channel

Presented by: Sean McEntee,

1:00 PM - 3:00 PM @ Hilton Garden Inn
Category: Marketing, Social Media,

Video has replaced mobile as the biggest buzzword in marketing channels, but few marketers understand how to effectively use YouTube’s entire suite of capabilities, including new releases focused on direct response. Sean will break down the platform’s most under-valued features and lead marketers through a workshop that will help them effectively integrate YouTube into their multi-channel campaigns.

15 Minute Break

3:00 PM - 3:15 PM @ Hilton Garden Inn and Hampton Inn & Suites
Category: Break,
Kat Gordon

Think/Say/Do: How to Master the Trifecta of Moving Yourself (or your Brand) Forward

Presented by: Kat Gordon,

3:15 PM - 5:15 PM @ Hampton Inn & Suites
Category: Creative, Social Media,

Everyone has ideas. But few people master the art of turning ideas into words and actions. Committing your ideas to paper (or pixels) and backing them up with behaviors causes a powerful shift. What you think becomes something others can witness, support and contribute to. Whether you’re an individual on a social mission or a marketer building a brand, everything you do takes on momentum when it’s backed with words and deeds.

In this workshop, learn the following:

  • – How to capture inspiration when it strikes (hint: keep an index card + pen in your car and by your bed)
  • – Distinguishing between a worthy idea and a mere observation
  • – Journaling an idea into your unique point of view
  • – Choosing the right place to release your idea into the wild
  • – Identifying your amplifiers
  • – Translating your idea into action
  • – Calendaring out your action in doable doses
  • – Inviting others to co-create with you
  • – Awarding yourself for your most successful efforts
  • – Learning your personal rhythms for creative inspiration
Tim Gillman

Google Analytics - You Get What you Measure

Presented by: Tim Gillman,

3:15 PM - 5:15 PM @ Hilton Garden Inn
Category: SEO, Website,

Whether you are looking to use Google Analytics for the first time or have been using it for years, this workshop is for you. We will cover the Google Marketing Platform and show off how you can actually use Google Analytics to improve your insights, experiences, marketing, ROI and more. This will be full of integrations with your other marketing platforms and actionable uses cases for how to take action on your insights (personalization, remarketing, etc).

Partners

I’d like to praise you for putting together such an excellent conference every year. I take part in events around the nation and Swivel is among the best. You offer best-in-class speakers, intelligent discussion and tremendous networking.”
Tony Courtwright
Director of Digital Media at News-Press & Gazette