2016 Swivel Conference

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Monday, October 10

Wicked Problems and Magic Solutions

Presented by: Ric Dragon,

8:30 AM - 9:30 AM @ Tower Theatre
Category: Keynote, Marketing, Social Media,

There are real problems in the world. And when you think about solving them, they are very often “wicked problems” – problems that are seemingly too complex or incomplete to solve. If we understand both the problems and potential solutions from what can be understood as their essential structure, we can create strategies that help clients, help the world, and even allow us, as people to realize our own dreams. As an illustration, Ric will discuss the major approaches to social media and how to weigh how and when to apply each to your own world of problem sets.

Personal Branding: Who? What? Why? & How?

Presented by: Mel Carson,

9:45 AM - 10:45 AM @ Tower Theatre
Category: Keynote, Marketing,

Across a myriad of context and devices, there is a burgeoning trend of putting people back in the heart of business through employee advocacy and personal branding. According to Nielsen, just 15% of people believe or trust a brand while 90% hang on to the words of peers, friends and family members. In this session, you’ll learn why personal branding has become crucial not just to our individual success, but also how it is helping brands become more discoverable, sharable and memorable.

The Irresistible Power of Strategic Storytelling

Presented by: Kindra Hall,

11:00 AM - 12:00 PM @ Tower Theatre
Category: Creative, Keynote, Marketing,

It’s no secret; the best marketing tells a story. The problem? “Storytelling” has surpassed buzzword status and lost its meaning in the process; which means you’re likely doing it wrong. In this engaging and immediately applicable presentation, strategic storytelling advisor Kindra Hall will not only reveal why great storytelling is essential to great content; she will give specific strategies for finding stories and a three-step process for crafting the perfect story while revealing the biggest storytelling mistake content-creators make. Kindra will transform the way you approach your marketing forever.

Lunch Break

12:00 PM - 1:30 PM @ You Choose
Category: Lunch Break,

Lunch is on your own. We highly recommend the 10-10-10 lunch at 10Below, which includes a four course lunch, delivered to your table in 10 minutes.

They support the increasingly popular sustainable food movement and prepare all their creations using fresh, local ingredients whenever possible, complementing meals with fine wines and a variety of beers from Northwest wineries and local breweries.

Downtown Bend has a variety of delicious dining options. You can view all of Bend’s restaurants HERE


Pretty Much Everything: The Harrowing Account of Making Our Very First Book

Presented by: Aaron Draplin,

1:30 PM - 2:30 PM @ Tower Theatre
Category: Creative, Keynote,

We got a book deal! And made a book! From the contract to the pagination to the design to the production to the nightmares to the triumphs, go behind the scenes with the Draplin Design Co. and the ultimate unleashing of all 256 pages of “Pretty Much Everything.” We didn’t get into to graphic design to make a book…we got into graphic design to make a living. Let us tell you how that translates into our very first book.

Visual Thinking

Presented by: Dave Gray,

2:45 PM - 3:45 PM @ Tower Theatre
Category: Creative, Keynote,

How do you turn your ideas into reality? How do you come up with ideas in the first place? What is the secret to creative thinking? The link between ideas and reality is visualization. Visual thinking isn’t just for artists. From Leonardo Da Vinci to Ralph Waldo Edison, inventors, scientists and innovators have used visualization to imagine, design and create the world as we know it today.

If your ideas can’t be drawn, they can’t be done. Visual thinking is a vital skill for anyone who needs to create new ideas and designs, communicate those ideas to others, and collaborate with others to make them real.

You may think you can’t draw, but you will find that you are wrong about that.

Dave will show you how to tell a visual story, how to visualize your ideas, to organize and structure them, and make them visually clear and explicit, so you can share them with others.

Words may divide, but pictures unite. If it can’t be drawn, it can’t be done. So start drawing and learn to turn your ideas into reality!

Managing Information Overload

Presented by: Scott Hanselman,

4:00 PM - 5:00 PM @ Tower Theatre
Category: Creative, Keynote,

As information workers, we are asked to absorb even more information than ever before. More APIs, more documentation, more patterns, more layers of abstraction. Now Twitter and Facebook compete with Email and Texts for our attention, keeping us up-to-date on our friends dietary details and movie attendance second-by-second. Does all this information take a toll on your psyche or sharpen the saw? Is it a matter of finding the right tools and filters to capture what you need, or do you just need to unplug. Is ZEB (zero email bounce) a myth or are there substantive techniques for prioritizing your life online and off? Join Scott Hanselman as we explore this topic…perhaps we’ll crowd-source the answers!

The Shake Up Brought to You by Smart Solutions, SEMpdx and 10 Barrel Brewing

6:00 PM - 9:00 PM @ Pixelsilk / Smart Solutions Headquarters in the the Old Mill District
Category: Party,

These guys made this party possible: SEMpdxSmart Solutions and 10 Barrel Brewing!

Hop on the free shuttle by WANDERLUST TOURS from the valet area of the Oxford Hotel. The shuttle starts running at 5:45 – 6:30 PM. Return shuttle trips start run from 8:00 – 9:15 PM.

Pixelsilk & Smart Solutions Headquarters:
450 SW Powerhouse Dr #429
Bend, OR 97702

Tuesday, October 11

From Search to Sale and Beyond: Managing the Local Customer Journey

Presented by: David Mihm, Mike Blumenthal,

9:00 AM - 12:00 PM @ Oxford Hotel
Category: SEO, Website,

The digital marketing landscape has never been more fragmented (or confusing) for small businesses than it is today. Separate the marketing wheat from the chaff in this deep-dive workshop with renowned Local Search experts David Mihm and Mike Blumenthal. David and Mike will take you through their recommendations for how to squeeze the most out of your time, energy, and marketing dollars to acquire and retain customers through digital media.

Register now to have your website reviewed during this session.

Visual Thinking Workshop

Presented by: Nina Narelle,

9:00 AM - 12:00 PM @ DoubleTree Hotel
Category: Creative, Marketing,

Are you ready to get in touch with your visual side while solving problems and having fun? In this hands on session we will practice putting shape and form to our thoughts while exploring methods of problem solving and communicating. We will build practical skills while enhancing and expanding your understanding of the intersection of design and visual thinking.

Visuals make the invisible visible and the complex clear. Visual thinking increases alignment, clarity, engagement, and the speed from idea to action. Visual thinking is where creativity and strategy join forces. If you’ve ever watched someone explain a complicated idea with a simple diagram or visual metaphor on a whiteboard, you know that visual thinking can be a professional superpower.

As a follow up to the Visual Thinking keynote on Monday, join XPLANEr Nina Narelle for this hands on exploration of visual thinking.  Attendees will leave the workshop with the tools, knowledge, and practice to align and communicate within their organization. No drawing experience required!

Lunch Break

12:00 PM - 1:30 PM @ Lunch is on your own
Category: Lunch Break,

Lunch is on your own. We highly recommend the 10-10-10 lunch at 10Below, which includes a four course lunch, delivered to your table in 10 minutes.

They support the increasingly popular sustainable food movement and prepare all their creations using fresh, local ingredients whenever possible, complementing meals with fine wines and a variety of beers from Northwest wineries and local breweries.

Downtown Bend has a variety of delicious dining options. You can view all of Bend’s restaurants HERE


A Search for Joy

Presented by: Cal Mcallister,

1:30 PM - 3:00 PM @ DoubleTree Hotel
Category: Creative,

It’s a simple word, joy. So simple, maybe, we lost the importance of it. We are going to explore that, resiliency, cereal aisle paralysis, and the false satisfaction of fun. We’ll talk a little about victory gardens, compassion and marketers taking shortcuts to get there.

Forensic SEO

Presented by: Alan Bleiweiss, Max Prin,

1:30 PM - 3:00 PM @ Oxford Hotel
Category: SEO,

SEO can be boiled down to three core elements: crawling (discovery), indexation and ranking. In this session, Alan Bleiweiss and Max Prin will go over several technical topics and concepts affecting those three core elements.

Optimizing search engines’ crawling experience with the right directives; controlling indexation with the correct annotations; making sure a JavaScript-based website is crawlable; increasing the speed of a website; getting rich snippets on the search results pages, etc.

Between theory and real world application, you will learn the basics of a technical SEO audit and tips to make your site technically search engine friendly.

Bridging Customer Experience and SEO

Presented by: Kristy Bolsinger, Laura Lippay,

3:15 PM - 4:45 PM @ DoubleTree Hotel
Category: Marketing,
Google has said it, and we’ve all seen evidence of it – Customer experience (CX) is the new prime directive. As a result of Google’s focus and the growth of the customer experience discipline in digital the overlap between SEO and CX is greater than ever. Leveraging the vast data of a digital marketers world with the frameworks from customer experience enables a powerful engine of customer centricity and excellence for business today.

The SEM Agency is Dying/How to Effectively Grow Your Digital Market Share

Presented by: David Rodnitzky, Stephani Kyle,

3:15 PM - 5:00 PM @ Oxford Hotel
Category: Marketing, Website,

The SEM Agency is Dying: Search engine marketing agencies will face many business challenges over the next couple of years, including increased competition, fee pressure, clients bringing SEM in-house, and an overall decline in the prominence of SEM in general. SEM agencies that fail to pivot into broad-based digital agencies will either need to focus exclusively on small business SEM or will cease to exist.

How to Effectively Grow Your Digital Market Share: You’ve got PPC now what? Why not use your data to optimize your marketing budget? This intense session will guide you through the process through three critical steps:

  1. Tracking – How to utilize data from your site to discover the demographics of your visitors.
  2. Building Your Audience – By using consumer insights and demographic targeting to understand your consumer’s buying cycle, you can create look alike-audiences based on your current data set.
  3. Targeting – Zero in on your audience based on demographics: interests, credit card scores, job title, etc.
    Retargeting – Create engaging messages for people you know through Google and/or Display Networks.
    Submitting relevant content – Take account of consumer insights to determine your consumer’s buying cycle.

The Wind Down Brought to You by SEMpdx and Smart Solutions

5:00 PM - 6:30 PM @ DoubleTree by Hilton Hotel
Category: Party,

You can thank these guys for the party SEMpdx & Growler Guys!