Plan your Swivel Conference Experience.
2017 Swivel Conference
Attracting some of the industry’s most dynamic movers and shakers, Swivel weaves together a program that covers the full 360-degree marketing spectrum. Whether you’re a designer, an optimizer, a developer, a writer or a strategist, Swivel can get you moving with three different programming tracks. Check out the stellar lineup of speakers!
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Monday, October 9
Are You a Content Creator or a Documenter? Why does it matter?
Presented by: Matt Siltala,
Matt Siltala will explain what the difference is between a content “Creator” and “Documenter”, how they go hand-in-hand, and why you should be one. Take your everyday process and create content for marketing your brand.
Marketing As Worldbuilding - A Framework for Customer Storytelling
Presented by: Ian Lurie,
Storytelling is powerful. Even more so when you allow your customers to participate. Learn about worldbuilding, and how it will let your audience do your brand storytelling for you.
20 Minute Break
Know Your Audience: A Shotgun Wedding with the Modern Marketer
Presented by: Marcus Tober,
What do Donald Trump, Amazon and BMW all have in common? Love ‘em or hate ‘em, they succeed by sticking to a simple strategy: know your audience. Billions of searches, billions of stories. If modern marketers want to rise above the competition, guesswork is no longer an option. Deep learning and powerful new tools are a must to develop online strategies and content for microseconds of customer decision-making. Searchmetrics founder Marcus Tober discusses how to get ready for the shotgun wedding of data and creativity.
The Future of Content Marketing
Presented by: Brett Tabke,
Advanced Content Marketing 2017
When Brett Tabke wrote the original “26 Steps to 15k a Day – A Modern Guide to Site Building and Content Marketing” post in 2002, he never imagined that it would become one of the most read articles in SEO and content marketing history. It did so, because it put the authority for the site in the hands of the site owner. It was a look at how site owners should view their site as stand alone content platform, and not dependent on search traffic for success. This keynote will look at an updated version of “26 Steps” and how the Content Marketing and Optimization game is evolving. We will look at modern advanced strategies to create a site from scratch or update and existing one for maximum traffic with minimum expenditure.
Lunch in the Old Mill District
Follow your palate to the Old Mill District and find lunch options to enjoy! Outside dining is plentiful in the Old Mill District with most of the restaurants offering patio dining with Deschutes River views.
The Content Brand Pyramid
Presented by: Dennis Goedegebuure,
In a world where SEO, Social and PR are diverging, how does the Marketeer of today combine the power of these traffic channels to build a strong brand? Dennis has developed a framework around these disciplines which will help you put the power of Social, PR and SEO to work where their strengths combined to push in the same direction to build a larger brand awareness and drive free traffic to grow your business. He called this framework the Content Brand Pyramid.
Social? Psychographics? Data? SEO? PR? Content? PPC? What is Marketing Now ANYWAY!
Presented by: Marty Weintraub,
- Spank social, integrated with search. Generate leads, sales, subscriptions, downloads, installs, and other KPIs
- Distribute content to media players and other influencers, from podcasters and bloggers to morning show hosts and assignment editors
- Master realities of CPA-effective multi-touch sales environments
- Mine next gen’ competitive intelligence for radical insights to drive content, PR & SEO
- Untangle the twisted TAO of paid and organic search and social.
20 Minute Break
Digital Persuasion: Sell Smarter in the Modern Marketplace
Presented by: Erin Gargan,
When you type, text or tweet, how persuasive are you? With 98% of digital outreach being ignored or deleted, your ability to influence others-from behind the screen- is your biggest indicator of sales success in the modern marketplace. Forget firm handshakes and eye contact- first impressions in the 21st century are dependent on your digital persuasion prowess. Are you able to entice someone to give you a chance- using just your keyboard? It used to be that you had 7 seconds to make a first impression. Today, you have about 2 seconds- or however long it takes for that potential customer, client or partner to scan the first few words of their mobile notification to decide if you are an “ignore” or “engage”.
The Shake Up Networking Party
These guys made this party possible: SEMpdx
Pixelsilk & Smartz Office:
450 SW Powerhouse Dr #429
Bend, OR 97702
Tuesday, October 10
Profit! Psychographic Targeting for Realistic Revenue in America & Beyond
Presented by: Marty Weintraub,
Many brands — B2B and B2C alike — don’t generate enough integrated revenue from their social content, ads, display, retargeting & RLSA (Google search remarketing) investments. Learn to (actually) integrate awesome top-of-funnel psychographic, search and retargeted traffic to your website to generate more attributable conversions faster and at a lower cost.
Attend this session to learn what data is available and scalable targeting workarounds, thus improving the performance of your social advertising and content marketing efforts.
- Ready-to-buy audiences, inject them deep in your sales funnel and convert them to customers
- Data which most portends B2C sales intent
- B2B targeting hacks to amplify success for new and old world firms
- Influencer data to earn (real) PR KPIs, links, SEO, and other quantifiable brand growth
- Seamless search and social retargeting/remarketing programs using team curated cookie pools
- Advanced visitor data management, merging “first-hop” targeting (including search KWs) with filtered psychographic retargeting and RLSA
- Using radical audience analysis to profile site visitors and email lists
- Next-gen end-to-end creative that stands out in busy platforms
** This workshop is serious. We recommend that attendees have at least 3+ years of experience in digital marketing and are looking to increase skill levels substantially. Highly motivated intermediates are also invited to register.
Tell Your Story with Video
Presented by: Michelle Alvarado,
In today’s world, where there is an abundance of content targeted at the same audience, your story is key.
Professional video production is one of the most important media channels that a business can invest its resources. According to a recent report by Forrester Research, an audience is 75 percent more likely to watch video than read print. Moreover, the human brain can take in 50 percent more information via moving pictures and sound than the next medium.
So, whether you are creating blog videos, fundraising videos, marketing reels, training videos, video newsletters, or event highlights, quality video production is vital to communicate effectively with your clients, potential clients, community, employees, or business partners.
Michelle Alvarado has a great sense of storytelling. She has the expertise to combine footage in a compelling way, choosing the right quotes, music tracks, and calls-to-action appropriately. Learn how to implement her tips & tricks into your high quality video to create the kind of impact you want to have on your audience.
Lunch On Your Own in the Old Mill District
Outside dining is plentiful in the Old Mill District with most of the restaurants offering patio dining with Deschutes River views. Follow your palate to the Old Mill District and find lunch options to enjoy!
Breaking Free From Conventional So-Called Wisdom
Presented by: Lynette Xanders,
Lynette Xanders is all about transforming businesses. Through a more creative approach to strategy and more strategic approach to creative, learn what can affect the key components of your company’s success: brand, consumer knowledge, strategic planning and culture.
How to Win at Digital Marketing
Presented by: Dave Rohrer,
Whether you are a small business owner, are the lone marketing person or run a marketing team this workshop will help you better prepare for your next project that requires a consultant or digital marketing agency.
The workshop will walk you through internal audits, aligning goals and engaging internal teams. It will also work to help prepare you on how and when to hire external help, what to expect, and how to get more out of those engagements.
Owners & In-House Team:
This workshop will help business owners and internal marketing teams walk through the process of a project from start to finish. Some of the content will focus on working with internal teams but there will also be a focus on the when and how to work with outside agencies and consultants.
Bring your big projects (new website, content marketing campaign, mobile app, CMS migration, agency engagement, etc.) and your small projects (infographic, consultant engagement, social media campaign, etc.) and learn how to have a better plan in place and a more successful project/engagement.
It should also be mentioned that even if you have all you need internally for your project(s) the process outlined in the workshop will help you to better engage other stakeholders and get additional buy-in from within the company.
Consultants & Agencies:
Have you ever asked for landing pages and waited weeks or months? Has your SEO Specialist sat down with a company and gone over slide after slide or page after page of requirements only to not see anything ever implemented?
Over the years I have worked with small startups and even Fortune 500 companies where these things have happened. While much of the workshop will focus on helping internal teams be better prepared for digital projects, it will also help them be better prepared to work with you.
Join the workshop and get some ideas and ways to better prepare your clients for what happens AFTER they start working with you.
What to Bring:
Yes, it is recommended that you do the following PRIOR to attending this workshop.
- This workshop is will take you through the process step by step so bring at least 1-2 big project ideas and 1-2 small project ideas with you.
- If you have a team it is recommended that you either all go with the same project and work together. If you have a large group maybe pick two different types of projects.
- Think through or at least take stock in your company’s resources for digital marketing – graphic design, social media, SEO, PPC, web development, etc.
The Wind Down
Before you leave! Take this opportunity to network with your Swivel connections (new & old).
You can thank these guys for the party: The Growler Guys!
I’d like to praise you for putting together such an excellent conference every year. I take part in events around the nation and Swivel is among the best. You offer best-in-class speakers, intelligent discussion and tremendous networking.”Tony Courtwright
Director of Digital Media at News-Press & GazetteGet #SWIVELNOW Updates