Christi Olson

Bing @ Microsoft, Head of Evangelism

Christi is the Head of Evangelism for Bing at Microsoft and is on the Board of Directors for SEMPO and the University of Idaho School of Business. For over a decade Christi has led Digital Marketing teams at Microsoft, Expedia, Harry & David, Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in 2015, 2016, 2017 and 2018. Her deep love for digital has driven her to speak at hundreds of conferences and events globally including CES, AdWeek, DMEXCO, Mumbrella, Yext Onward, the AMA, the AMII, SMX, SEOktoberfest, PubCon, HeroConf and Search Insider Summit.

Sessions

Christi Olson – Keynote

1:30 PM - 2:30 PM @ Regal Cinema
Category: Keynote, Marketing, SEO,

At Microsoft, Bing is the largest application of Artificial Intelligence (AI). Bing is accelerating the number of changes that it makes to both organic and paid search using AI – have you ever wondered how AI will affect your search campaigns and strategy? Join this session to walk through how Microsoft [and Bing] is using AI today and how AI is not only changing consumer behavior but how it’s changing marketing as the era of touch as a primary user interface is disrupted and we usher in the era of conversational AI.  Then we’ll identify what you can do to take advantages of these AI led changes.

After this session you’ll be able to:

  • – Describe how Microsoft is using AI to improve their search
  • – Understand the recent changes to Bing Ads and Bing that are using AI for Intelligent Search
  • – Use AI to identify and reach audiences based on intent
  • – Develop a content strategy for voice search and conversational AI