swivelcon Sessions 2016 Live Blog, Marketing, SEO, user experience 0 Comments
Google has said it, and we’ve all seen evidence of it – Customer experience (CX) is the new prime directive. As a result of Google’s focus and the growth of the customer experience, discipline in digital the overlap between SEO and CX is greater than ever. Kristy Bolsinger and Laura Lippay talk about leveraging the vast data of a […]
swivelcon 2016 Live Blog, General, Sessions, Speakers, Tips 0 Comments
David Rodnitzky, Stephani Kyle How you can survive. David Rodnitzky Go to where the puck is going, not where it is. I am an SEM guy, so it may seem weird I’m saying SEM is dying. Why would I predict the death of a business I love? I’m not predicting death, but evolution. I’m going […]
swivelcon General, Sessions 2016 Live Blog, creative, Joy, Workshop 0 Comments
Cal McAllister, CEO, Wexley School for Girls It’s a simple word, joy. So simple, maybe, we lost the importance of it. Today we explored that, resiliency, cereal aisle paralysis, and the false satisfaction of fun. We talked a little about victory gardens, compassion and marketers taking shortcuts to get there. We see joy in children and […]
swivelcon 2016 Live Blog, General, Sessions, Speakers, Tips 0 Comments
Alan Bleiweiss, Max Prin Alan Bleiweiss Advanced SEO builds on solid basic SEO. You need to know your site goals, what people are searching for. True SEO requires understanding intent. Site content must match each step in visitor journey. Is the site selling something? Think customer journey Is the site purely to showcase ads? Think […]
swivelcon Sessions 2016 Live Blog, Local Search, SEO, Workshop 1 Comment
The digital marketing landscape has never been more fragmented (or confusing) for small businesses than it is today. In this workshop, we learned to separate the marketing wheat from the chaff with renowned Local Search experts David Mihm and Mike Blumenthal. They took us through their recommendations for how to squeeze the most out of your […]
swivelcon 2016 Live Blog, General, Sessions, Speakers, Tips 0 Comments
Nina Narelle Use this as a tool to do complex things and explain things to people. There is a narrative in our culture about who can draw: Artists and wild-eyed kids. But you were once five, so you can draw–that’s really the level you need. Everyone take a sharpie and a card and draw a […]
The web disrupted the travel, music, and publishing industries. Now it’s disrupting the way many films, creative projects, products, and services are made. Follow a filmmakers journey through crowdfunding & self distribution & learn practical tips on how you can harness the power of the web to make your idea for a product or service […]
It’s said that 182 billion emails are sent and received per day worldwide. Those numbers aren’t suggesting that email segmentation is important, those numbers are telling you that segmentation is critical in order to drive eCommerce revenue. If you’re not segmenting your emails, you’re not reaching the right customers at the right time in their […]
Social and search don’t have to live in separate silos. You can create content that works great for SEO and social platforms. Learn how other brands have become social and search rock stars, including the specific tactics they used. Plus, get tips, resources and tools to help you develop a winning strategy. Full House! People […]
Only a few spots remain for Bend WebCAM’s Web Hot Seat and Social Media Review sessions Good news! It just so happens that Bend WebCAM is bringing the best in the business to you for two fast-paced sessions – the Hot Seat Website Review and the Social Media Channel Review – during the conference. We’ve […]
