Attracting some of the industry’s most dynamic movers and shakers, Swivel weaves together a program that covers the full 360-degree marketing spectrum. Whether you’re a designer, an optimizer, a developer, a writer or a strategist, Swivel can get you moving!
All Swivel pass holders are invited to join the VIP Meet & Greet party happening on Sunday night prior to keynote day! Beat the line and pick up your conference badge while you hang out and meet some of our speakers & sponsors! Enjoy complimentary beverages and appetizers provided by Smartz.
Crux Fermentation Project 50 SW Division St, Bend, OR 97702
Where in the heck should you be focusing your efforts to achieve higher map pack and local organic rankings in 2019? This session will cover the ranking factors for both Google's Map Pack and localized organic results and give you the necessary strategies/tactics to a higher ranking.
If you think PR is all about press releases and relationships—think again. We’ve modified traditional PR to look beyond the press coverage to include important elements such as social media, link building, reputation management and more.
In this crash course, Amy Rosenberg of the digitally-focused PR firm Veracity will run through some easy, actionable PR tips as they relate to digital marketing.
The demise of the professional digital copywriter is upon us. Content publication for the sake of backlinks is taking precedence over value-driven content. Content mills that pay interns pennies on the dollar are taking away good work. And AI is coming for all of our jobs.
There is a way to survive, however. There is a way to create a content-rich future. It has nothing to do with machine learning or new software or cutting costs. No, it’s not about any of that. Instead, it's about brand voice and content driven by and focused on customer needs. It’s about brand values, authenticity and empathy. It's about being real and communicating with integrity.
If you think this talk is going to get touchy-feely, then you’re right. Why? Because humans are craving better and deeper connections with one another in our ever-present digital world. It’s the human touch... the heart... the soul that will ensure we can connect and convert online now and well into the future.
Everybody knows content is important and everybody creates it. But how do you compete against the millions of content pieces out there? The answer is Content Experience, a mix of design, technical content optimization, and user experience. In my presentation, I show you how big players like Atlassian, REI, or NerWallet drive traffic and links with outstanding Content Experiences and how to create one yourself.
Follow your palate to the Old Mill District and find lunch options to enjoy! Outside dining is plentiful in the Old Mill District with most of the restaurants offering patio dining with Deschutes River views.
You’ve probably heard that YouTube is great for driving brand awareness, but do you know how to measure that impact with Brand Lift 2.0 and implement its learnings into future iterations? Are you taking advantage of the platform's newest tools, like Video Experiments and Ad Sequencing, to test different messaging to drive the most cost-effective lift? Maybe you've been told that YouTube is now a DR powerhouse, but have you really acted on this information by utilizing TrueView for Action and Custom Intent Audiences for your brand?
Over the last few years, YouTube has evolved from a “should-probably-be-there” channel to a “need-to-be-there” channel that advertisers can't ignore. In his 90-minute presentation, Tom Leonard, 3Q Digital’s YouTube Subject Matter Expert, will be breaking down everything you need to know about getting started on and getting the most out of YouTube advertising in 2019.
What is Machine Learning and how can we apply it to digital marketing? After this session, you'll understand machine learning basics, what ML can be used for, examples of ML solving SEO tasks and executable programs you can start using immediately.
Swivel is so much more than a conference, its beyond a conference. This part of the agenda will be dedicated to YOU in an UNConference format.
While keynote insights are important, we also know that everyone attending (you!) has great insights too. We’re turning the table and dedicating time for you to ask your burning questions about digital, marketing, social media, SEO and creative and get insights from your peers.
You may be asking, what the heck is an UNConference? It’s a style of conference where the agenda is created by you, the attendees, in real-time. We encourage you to jot down your burning questions on sticky notes and add them to the BBQ (Big Board of Questions). Our trusty facilitators will then group questions by related themes. 12 sessions based on these themes will be created for you to attend on the morning of day two.
Specific questions answered by your own panel of professionals, including yourself!
UNConference 101: - Topics and Agenda are set by attendees (you!)
- Whoever shows up are the right people
- Facilitator will only facilitate; not participate or influence the conversation
- Law of 2 Feet: at any point you can use your 2 Feet to leave a session and join a different one - no judgement, no shame
- Vegas Rules: what happens in a session, stays in a session. Everyone should feel comfortable to share their insights and trust that their insights won’t be abused
- Disclosure: but you want to share these great insights with you team, well - you can! Just follow disclosure rules: Summarize (share a summary of the insights you learn, don’t copy verbatim); Anonymize (don’t share proper names of people or brands if they don’t want to be shared publicly); Attribute (attribute your learning to the Swivel UNConference).
The voice of the customer has never been stronger or louder than it is today.
Customer feedback and online reviews can make or break your business and its marketing. Today’s search results on Google are filled with reputation signals and stars at every click. But it goes deeper than stars.
Attend this workshop to get a better understanding on how to make your business “feedback friendly”, make review acquisition easier for you and your consumer, build process to leverage the power of reviews and deploy marketing tactics that are fueled by your reputation.
Learn why and how to connect with your ideal client through authentically written content that puts your audience first and SEO second.
We all know Google prefers quality over quantity when it comes to content. But what makes for quality content? I can tell you what it isn't-it isn't keyword-stuffed copy that sounds like it was written by a robot. Instead, quality content addresses real concerns that your prospective clients have, written in an authentic voice-your voice.
People crave connection over advertising. It's time to learn how to write authentically by first focusing on your reader and then thinking about SEO. Gain the tips and insights you need to revamp your content marketing efforts for your company and your clients.
- Why it's important to create real connections with your audience
- How to write copy that sounds like you and resonates with your audience
- How to incorporate SEO without sacrificing your humanity
WHO SHOULD ATTEND?
People who write copy in-house or for paying customers will benefit from the tips provided here on how to write in a way that connects with both their ideal audience and search engines.
Chief Word Nerd & Owner, Custom Content Solutions
Founder & President, RicketyRoo
Blake Denman is the Founder & President of RicketyRoo Inc, a local SEO agency based in Bend, Oregon. Blake has more than 12 years of local SEO experience, is a contributor to the Moz Local Search Ranking Factors Survey, and speaks at digital marketing conferences about local search.
Founder & President, Veracity
Amy Rosenberg is Founder and President of Veracity, a PR firm that blends cutting-edge digital strategies with classic PR tactics to favorably position clients both online and in traditional media. Clients include: e-commerce, tech/AI, hospitality, nutrition, construction/real estate, events and nonprofits.
Amy manages Veracity’s client strategy and hosts PR Talk, a podcast that puts media and thought leaders on the hot seat so that PR people can better learn the craft.
Amy learned in the trenches — working her way up from intern to management at two Portland marketing agencies before starting her own agency. While leading agency teams in executing integrated communications campaigns, Amy gained unprecedented amounts of media coverage and includes improving the bottom-line and increasing brand awareness among her many client successes.
Chief Word Nerd & Owner, Custom Content Solutions
Cari Twitchell has spent more than 10 years helping business owners and professionals harness the power of words to grow their networks, define their brands and increase leads. In 2013, she started Custom Content Solutions LLC (customcontentllc.com) to deliver personalized web copy for professionals that connects with visitors and converts them into paying clients. She's
also the proud creator of the online course, Write That Site (writethatsite.com).
When Cari's not working or at Disney World, you'll find her doing all sorts of fun, geeky things with her husband and son. Warning: She's a hugger.
VP SEO & Content, G2
Kevin Indig has helped companies acquire +100M users through earned media over the last 10 years. He’s currently VP SEO & Content at G2 and mentors startups in Growth at GermanAccelerator.
Previously, he ran SEO at Atlassian and Dailymotion. His specialty is technical SEO, Content, and organic user acquisition. Companies Kevin worked with include eBay, Eventbrite, Bosch, Samsung, Pinterest, Columbia, UBS, and many others.
YouTube Expert, 3Q Digital
Tom works alongside 3Q’s client services teams to help our clients grow through the use of a full-funnel YouTube strategy. Whether it's aligning on upper-funnel measurement, leveraging the latest and greatest direct response offerings, or creating ads that won't get skipped, Tom is able to help navigate this still largely untapped and underutilized channel. He claims watching YouTube is his job...and he isn't wrong, so if you need a good video he's your guy.
Senior SEO Scientist, Moz
A MN native, Britney moved to CO after graduating college to be a snowboard bum. Britney taught herself to code, manipulate search results and founded a medical marketing agency (Pryde Marketing) in 2012. Britney is currently the Senior SEO Scientist at Moz.
Founder, SEER Interactive
Wil likes helping people and businesses grow. A former teacher with a knack for advising, he's been helping Fortune 500 companies develop SEO strategies since 1999. As the industry evolved, so has Wil’s approach to client work. In recent years, Wil has been leading the charge to leverage “Big Data” to break down silos between SEO, PPC, and traditional marketing -- pulling together data from various sources to see the big picture. Wil’s data-driven approach to consulting helps clients and teams make better, more strategic, cross-channel decisions and hit the ground running with actionable insights to start generating results and revenue.
While data is at the forefront of Wil’s approach, so is wanting to help others grow and better themselves. Seeing the need for an agency that does good by its team, clients and community, Wil started Seer Interactive in 2002 as a one-man operation out of his living room. Today, Seer is home to over 180 employees across Philadelphia and San Diego. As Seer’s Director of Digital Strategy, Wil develops strategies and innovations to help clients build traffic and make money. His methods have shaped the search industry worldwide, and he speaks regularly at marketing conferences across the globe. In his free time, Wil hangs out with his wife Nora, sons Rio & Niko and pup Coltrane.
Aaron Weiche is the CEO for GatherUp (formerly GetFiveStars), a customer feedback platform that empowers businesses and brands to gather customer feedback, testimonials and online reviews.
As a 20 year veteran of the digital marketing industry, Aaron was the COO of SpyderTrap, a Minneapolis digital agency creating websites, mobile sites, apps and online marketing strategies. He helped found MnSearch, launched a SaaS podcast, and speaks nationally on search marketing, web design, mobile and reputation management.
CEO, Search Commander
Scott Hendison is the CEO of Search Commander, Inc. providing trusted internet services in various capacities for dozens of clients and hundreds of domains.
He’s a former Portland computer & software retailer that built a sales and service business from 1997 to 2002.
He began “doing SEO” by stuffing software titles into the meta keyword tag of his stores home page to rank on Alta Vista in an hour, and learned to manage PPC with the very first service called GoTo (which became Overture, which became Yahoo Ads, which became Bing Ads).
In 2008, he launched GetWPress, a service for small agencies needing reliable WordPress services while he focused more on affiliate marketing than clients, and became a pretty good link spammer.
In 2009, SEO Automatic was released, a suite of white label / brandable WordPress tools & SEO reports, but that was retired in 2018.
As one of the founding board members of SEMpdx, Scott has spoken on numerous panels at search industry conferences in the past 15 years, while continuing to learn the industry on a daily basis.
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