2016 Swivel Conference

The 2016 schedule is almost here!

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Sunday, October 9

Monday, October 10

Personal Branding: Who? What? Why? & How?

Presented by: Mel Carson,

11:00 AM - 12:00 PM @ Tower Theatre
Category: Keynote, Marketing,

Across a myriad of context and devices, there is a burgeoning trend of putting people back in the heart of business through employee advocacy and personal branding. According to Nielsen, just 15% of people believe or trust a brand while 90% hang on to the words of peers, friends and family members. In this session, you’ll learn why personal branding has become crucial not just to our individual success, but also how it is helping brands become more discoverable, sharable and memorable.

Pretty Much Everything: The Harrowing Account of Making Our Very First Book

Presented by: Aaron Draplin,

1:30 PM - 3:00 PM @ Tower Theatre
Category: Creative, Keynote,

We got a book deal! And made a book! From the contract to the pagination to the design to the production to the nightmares to the triumphs, go behind the scenes with the Draplin Design Co. and the ultimate unleashing of all 256 pages of “Pretty Much Everything.” We didn’t get into to graphic design to make a book…we got into graphic design to make a living. Let us tell you how that translates into our very first book.

Visual Thinking

Presented by: Dave Gray,

3:00 PM - 4:00 PM @ Tower Theatre
Category: Creative, Keynote,

How do you turn your ideas into reality? How do you come up with ideas in the first place? What is the secret to creative thinking? The link between ideas and reality is visualization. Visual thinking isn’t just for artists. From Leonardo Da Vinci to Ralph Waldo Edison, inventors, scientists and innovators have used visualization to imagine, design and create the world as we know it today.

If your ideas can’t be drawn, they can’t be done. Visual thinking is a vital skill for anyone who needs to create new ideas and designs, communicate those ideas to others, and collaborate with others to make them real.

You may think you can’t draw, but you will find that you are wrong about that.

Dave will show you how to tell a visual story, how to visualize your ideas, to organize and structure them, and make them visually clear and explicit, so you can share them with others.

Words may divide, but pictures unite. If it can’t be drawn, it can’t be done. So start drawing and learn to turn your ideas into reality!

Tuesday, October 11

A Search for Joy

Presented by: Cal Mcallister,

1:30 PM - 3:00 PM @ DoubleTree Hotel
Category: Creative,

It’s a simple word, joy. So simple, maybe, we lost the importance of it. We are going to explore that, resiliency, cereal aisle paralysis, and the false satisfaction of fun. We’ll talk a little about victory gardens, compassion and marketers taking shortcuts to get there.

Forensic SEO

Presented by: Alan Bleiweiss, Max Prin,

1:30 PM - 3:00 PM @ Oxford Hotel
Category: SEO,