Janet Thaeler, @NewspaperGrl, will cover what Pinterest is and what businesses are doing with it to find marketing success.
The main demographic for Pinterest is MOMs! Moms are smart, economically-savvy women who are leading technology usage. They are power sharers if they love your product, they are an excellent demographic 75% of women say they are making the primary decisions for the household.
Not a mom? Here’s an example of using Pinterest for the non-mom. Business2Community utilizes the ‘popular categories’ such as food and fashion, inspirational quotes, high end crafts, social funnies but in a way that stays true to their brand.
Tips for Pinterest
- Create a business account, not a personal profile (so you can utilize analytics)! For those of you who started a personal account before they came out with the business side, you can easily transfer it to a business account
- Optimize for the site: Use words as descriptors for your images and optimize images just for Pinterest’s size.
- Use tall images instead of wide images. You get more real estate. If you get to about 800 pixels high your repins go up (600 pixels width is minimum). If you can take up more space, you get more visibility. You can go indefinitely long but just remember that the repin it button is on top, so don’t make them scroll too much!
- Show products in context (don’t just show the product, show how it’s being used on a person or in action). Having multiple ways to show a product goes over really well in one image.
- Everybody loves checklists! If she was to make a checklist today, she would make a checklist on marketing on Pinterest. People find condensed info like this really useful. Be sure to brand it.
- Put $ signs on product pins to get listed in the gift category. The site’s shopping emphasis, seen in the Gifts category, may be one reason why Pinterest is more popular with women. If you have a physical product, put a dollar sign in the description. Then when pinned it will automatically show up in the Gift category.
- Add the Follow and Pin It button to your website. The key to social media success is empowering people share your content. Pin It buttons are on the individual image/product level and the Follow button is for the whole account.
- Tie your Pinterest account to your other marketing. If you show people ways to use your product then you’re giving them a reason to buy. On the website use the text “get more ideas” and then bring them to a focused board with focused ideas.
Share your best performing pins on Twitter, Google+ and/or Facebook. You don’t want to do this in an automated way because you may end up overloading your followers. Better Homes & Gardens uses the most repinned pins as a signal for which pins to also share on other social networks.
- Use keywords. Pinterest boards rank in Google. Writing descriptions for whole boards, board names, and individual pins including keywords.
Tools for Pinterest
- PicMonkey: Makes images and collages. It’s free with some paid upgrades. Add text, filters, borders.
- Pin Alerts: Pinterest tracking – see what people are pinning from your site or blog. Get an email when something is pinned from your site, like Google Alerts for pins.
- Pinterest.com/source/domain.com: Don’t include a www in a domain for that shortcut trick that tells you everything pinned from a domain.
- ViralTag: Schedule pins for $12 a month. You can gather pins and space them out so you don’t overwhelm people.
- #pinchat on Twitter or Facebook. Wednesday evenings they invite a brand to talk about how they’re using Pinterest and everyone learns together.
Janet’s Pinterest for business tips:
What’s next for Pinterest? Pinterest is rolling out sponsored pins, which is advertising on Pinterest. They’ll test it with some brands first. They’re looking at ways to monetize the site.
What controls and support does Pinterest offer when someone takes your image and links someone to spam? Pinterest is trying to prevent spam actively. There’s some risk since spam tactics are always changing.
How could I use popular categories when they aren’t necessarily a part of my website? Janet says you can use categories that your audience would like, not just your own stuff. Attract your audience with their other interests, and it’s not all about you and getting people to your website every time. Some people think you should have a formula of pinning other people’s things and a little of yours; she doesn’t think there’s a formula. Attract your audience and giving them interesting things.